El barca tiene un gran acuerdo histórico con Facebook

The Barca club will become the first to be chosen by the social network to have a fan subscription service, which will offer exclusive content for its users

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FC Barcelona has been the sports club chosen by Facebook to become the first sports entity to develop and use its new Fan Subscription service, a digital fan club where subscribers can access a wide range of exclusive content. The technology company and Barça have worked together in the definition of this new product, which will allow the club to bring its fans around the world offering unique experiences to its followers.

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Barça was chosen by Facebook to implement this service, which is already operational, thanks to its innovative digital strategy and the wide community of followers that the Barca club has around the world, with more than 340 million fans.

The Fan Subscription service, which will work with a monthly subscription for users who wish to access it, will offer access to unique interactive content and experiences. Among them, subscribers may be part of a Facebook Group formed solely by fans, where they can view exclusive content published by FC Barcelona and interact with each other. They may also use a badge with the official Barça shield, which will appear next to their username in their Facebook posts.

Through this service, users will also be able to access experiences such as watch parties or live streamings on match days presented by Club hosts on social networks, and will be entitled to discounts on merchandising products and content Exclusive video on demand.

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A new way to bring Barça closer to its followers

Barça fans can subscribe to this innovative service through the Facebook page of FC Barcelona and can enjoy the different content in various ways. They can choose between accessing exclusive content for fans through their wall, which will be published along with their friends' updates and the usual content that appears on their profile, or through the Facebook Group of Club followers.

Likewise, the Barça Facebook page will also have a For Supporters tab, from which users will be able to access all the content from the same point, and will receive notifications every time the Club makes an exclusive publication.