Super Bowl Ads Will Look Different This Year
The Super Bowl is one of the biggest events in the United States and a major platform for advertisers to showcase their products to a huge audience. It was just announced that form an ad perspective it's officially sold out. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday and and this year we will likely see a shift in the types of ads shown. Last super bowl we saw an influx of cryptocurrency related content, but this year will be different. I'm predicting with the reduction in the number of cryptocurrency advertisements we will see an increase in alcohol advertisements.
This year just like most ad space is selling for a premium. It has been said a few ads went for more than $7 million for a 30-second spot, but most sold between $6 million and $7 million. With the recent crypto winter, declining prices and bankruptcies has taken a toll on the industry and advertisers. Many crypto companies, which were once flush with cash and eager to advertise during the Super Bowl, are now facing financial difficulties and reduced budgets. As a result, they are less likely to invest these costly Super Bowl ads.
On the other hand, the alcohol industry has remained relatively stable and continues to see growth. As a result, we can expect to see more alcohol advertisements during this year's Super Bowl. Anheuser-Busch remains the biggest advertiser with three minutes of national airtime. The beverage giant gave up its deal to be the exclusive alcohol advertiser this year, so Heineken, Diageo, Remy Martin and Molson Coors are all looking to increase their presence and make the most of the opportunity to reach a large and captive audience.
Last year's Super Bowl was dubbed the “Crypto Bowl” because four cryptocurrency companies — FTX, Coinbase, Crypto.com and eToro all were center stage. As we know hard times has hit the space and the shift in the types of advertisements shown during is going to be reflection of the current state of the cryptocurrency and alcohol industries.
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The Super Bowl is a massive event. During the break there's normally a singer comes on stage to sing. I heard they get up to $20 million for 10 minutes performing !
Good gig right?
Yes very good !
Yeah well those commercials didn’t do them any good that’s for sure.
I wonder how much was wasted on marketing during the last bull run.
I wonder how much was wasted on it.
Advertising of cryptocurrencies should be increased but alcohol companies are blocking it. Authorities should think about people's health because one of the aspects of playing sports is maintaining good health. Good health by playing sports will be ruined by drinking alcohol.
I am wondering what type of ads will show up this time and if any of the big crypto companies will join in. It reminds me of how FTX was such a scam with people's money. There will be a lot of eyes on the games and it makes sense for them to be expensive.
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That's kind of sad actually. I'd love to see Coinbase or Crypto.com buck the trend and try to gain back some market share, but I have a feeling the masses just aren't ready for that yet. They haven't forgotten the pain of FTX. Once they forget that, they might be ready to get burned again!
The whole FTX drama has put a stain on the industry and burn a lot of retail I think it’s going to take a while to get those people back.
For sure. Many probably won't come back at all.
Another strategy to attract customers
Okay, so this post sticks out less in terms of give-away factors, and if I didn't know it I probably would not have noticed that it was written by a robot. I had to chuckle a bit at the "It has been said a few ads went for more than..." part, just before mentioning hard numbers, but normally I would not reprimand a hive blogger for not citing their sources either. In fact, I probably do the same.
But the post itself is very straight forward: The title introduces the topic without giving away too much information, leaving it to the intro paragraph. Then the subsequent two paragraphs offer more detail, while the conclusion sums everything up again. All in all a classic schoolbook pattern.
Maybe that's also the reason why the whole thing is so boring! Honestly, I was hoping for a bit of the speculative "psycho warfare" stuff when it came to FTX fall. "The recent crypto winter, declining prices and bankruptcies" ... C'mon, AP news couldn't put it in a more impartial way!
So while the AI failed at making an interesting Hive post, from the lazy school kid's perspective, I'd say it would get away with a passing grade.