[閒談台灣中華職棒CPBL] 樂天桃猿(?)與點數經濟

in cn •  10 months ago 


source: https://udn.com/news/story/6811/4058984

近年中華職棒的票房冠軍,拿下過6座總冠軍,我之前發文章談過的Lamigo桃猿隊,前一陣子終於找好買主,股權百分之百賣給日本樂天集團,成為中職史上第六度易主的球隊,也是第一次有台灣球團被外資集團看上。可以看看這個新聞:

日本樂天買中職Lamigo背後盤算:圈粉台灣破Line障礙,目標複製「點數經濟圈」

這篇報導裡提到,樂天亞洲總部營運長渡邊崇表示「樂天希望透過加盟(中職),讓台灣更認識我們的事業。而樂天之所以如此積極在台灣插旗,為的就是在日本之外,竭盡所能把消費者圈入,在台灣實現另一個完整的「點數經濟圈」。

這幾年來,樂天開始在台灣經營面對消費者的購物,信用卡,線上旅遊等等業務,但遭遇的主要對手不是本土企業,而是同樣來自日本的LINE,也在向這些領域發展,買一支職棒球隊,而且是經營卓然有成的職棒球隊,應該是很不錯的一招!

我個人覺得樂觀其成,總是比金控去買好多了。而台灣內需規模不足,外資才能買得動,也是沒辦法的事...

如此一來,運動可能可以玩得更廣更有趣吧!哪一天真的跟區塊鏈扯上關係,大概也不用太意外了....

順帶一提,昨天是Lamigo最後一場中職的例行賽,比賽湧入近2萬名球迷進場,不少球迷自製看板感謝Lamigo伴其成長....


source: https://sports.ltn.com.tw/news/paper/1322715

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