Paddy Power does it again

in #football2 years ago

Few days ago @blanchy did a post about paddy power crazy marketing campaigns, there are some really clever. You can check the post here

They did it again. Now with a Huddersfield Town kit. Few days ago they announced new kit for sason 2019/2020, and everyone was going crazy about it, making fun of it and asking FA to investigate and ban it. You can see why :D

image source

They even played a friendly in it :D

Today they reviled the real kit for the season

image source

So the first shirt was part of Paddy Power’s new ‘Save Our Shirt’ campaign, where they want to go towards unbranded football kits.

Paddy Power MD, Victor Corcoran, said: “Shirt sponsorship in football has gone too far. We accept that there is a role for sponsors around football, but the shirt should be sacred.

“So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans.

“As a sponsor, we know our place, and it’s not on your shirt.”

This was smart on few levels. first they knew everyone will talk about it, and till the end of the season you will see no logo on the shirt but you will know that ugly stripe of Paddy Power was there :D

Also people involved with other teams sponsors had their opinion about that big and ugly logo on a shirt so now they are in a unenviable position.

Sort:  

Hi @bil.prag!

Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your UA account score is currently 3.926 which ranks you at #4336 across all Steem accounts.
Your rank has improved 31 places in the last three days (old rank 4367).

In our last Algorithmic Curation Round, consisting of 175 contributions, your post is ranked at #151.

Evaluation of your UA score:
  • You're on the right track, try to gather more followers.
  • The readers appreciate your great work!
  • Try to work on user engagement: the more people that interact with you via the comments, the higher your UA score!

Feel free to join our @steem-ua Discord server