RE: Loyalty Pffffft It Is Business
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It's crazy out there, sports is money and money is sports. Truth is I want to ask, did new balance sign any contract? How come Nike are now in the running? Is not really fair on new balance
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New balance had the contract and part of that contract stated they would match any offer when it was time to resign. Liverpool wont resign as the hidden profits that Nike is offering New Balance can't possibly match. Even if New Balance doubled the £30 Million to £60 Million it wouldn't be enough. What Liverpool is doing is right for the club. New Balance never fulfilled their obligations over the last 5 years so Liverpool have the right not to accept their offer.
Well at first it Seemed unfair to New balance but well since they didn't really fufil their obligation. I guess the should try to do so when they get another deal