RE: Super Bowl streaker: The story goes a bit deeper than just some guy looking for attention
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I think you could be right about him never having the bet because the casino he mentions does get talked about a lot now (well, not by me, but sports media) and there are so many online casinos that this might have happened without streaker's help.
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The lengths businesses will go to for exposure. I suppose since all media has basically become one huge tabloid mess this is one way to get free advertising!