Sportstalksocial. What could the roadmap be?

in Sports Talk Social2 months ago


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This is just a personal brainstorm about the possibilities for the sportstalksocial tribe and is in no way a plan from the team running that project. Just me thinking about a way forward for the project if I had the lead on it. None of the following is a critique of the team and work that has been done to date but is an external view of where I feel that it sits right now.

What is the purpose of sportstalk?



Sportstalksocial.com is a web3 site built onto the hive blockchain which gives people the space to analyze and discuss sports related topics. A place where everybody can share their opinions on sports without needing to build their own site or become a professional writer.

Content has the possibility of being rewarded by the other users of the site and the goal is to have a thriving social site where people can get involved in the discussions.

Good content should be moderated to the front of the site and rewarded accordingly. Web3 will give users the chance to decentralize sports journalism and create new earning opportunities.

With the majority of the world having sports in one form or another there is huge scope to build a web3 based site and provide the resources for every person to have their say and create new opportunities.



Target market?




Web3 is blockchain based and as such more appealing to a younger audience. While sports has no demographic anymore as a whole it is so varied that each sports topic would need to be analyzed separately.

To begin building a web3 sports based content site the first target market would need to be computer savvy and have an adventurous mindset. This would seem to fit the 18 to 35 year old profile to begin while ease of use would need to be built upon to target the next bracket generationally.

We know that building on blockchain creates a lot more barriers to entry than traditional social media where more tools exist to smooth user experience. These will come in time but we need to plan for what is there right now until these can be built or provided.



Where is Sportstalk as a platform right now?




For this we would need to take a more critical look at what has been built to date and analyze the strengths and weaknesses of the platform.

SWOT Analysis:





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Result of analysis:

The result is that the project has huge potential for growth in my opinion but has stagnated since it’s inception. The issues with token distribution from an early day and the link up with actifit has led to poor quality content and a lack of effort.

While sports has a huge area to focus on for a target market, with the site being web3 based it adds more difficulty to attract and retain users with the lack of marketing leading it to stagnate and become a token printing site more than a social one.

This can all still be improved as the user base is small and the same potential remains as it did on day one if a clear and progressive roadmap is put into place and acted upon. It would need the buy in of the tribe owner and a dedicated group of stakeholders willing to build the site into a thriving and profitable entity from where it currently sits.

I feel that the people are there to do this if the leaders can make that plan and get the buy in from the community to push forward.



Potential Roadmap.



  • Ad revenue.

While the numbers would be small in the beginning, by using a provider like coinzilla there is very little work to setting them up and the results are instant. Your site begins to earn in Bitcoin which can then be used to improve the tribe.

You could even make a split from the ad revenue if you wanted to,

50% for buy / burn
30% development funds
20% Promotion and marketing.

I would go with a model like this as earning ad revenue gives incentive to market the site and bring more views back to it. People know that if they can add more views and clicks to sportstalk then their share will increase in value over time which is a great incentive. You can run competitions to incentivise sharing content on other sites and even partner with a project like @poshbot and pay users who bring the most value back to the site with their content.

  • Content moderation.

Unfortunately looking at the trending page of sportstalk is quite depressing at the moment with the first ten posts being,

Two curation reports by sportstalk.
Three low quality efforts from the same user with a large self vote which is the biggest on the post.
Two actifit reports.
Three sort of sports related posts.

Zero interesting or high quality posts that I would share to my twitter or facebook feed for others to read. Nothing that would interest my friends in the slightest or that would get them to click a link back t the main site.

Now I’m sure that there are quality posts being written on the site and that there are lots of interesting discussions to be had about them. For me quality is subjective and if a post is 10 lines long with 50 comments it is just as good as an essay with 10 comments. But if users come to the site and see these, it is not an attractive brand message to have.

For me I would have to cut or restructure the partnership with @actifit. As much as I love the app itself its content is very low quality and swamps the site so that real content doesn’t get seen. Maybe there is a better way to reward actifit in sports other than just through posting and earning rewards?

I would then pick ten strong and trustworthy users. Give them a large delegation and clear instructions on how and where to curate. No self-voting, one covers golf/cricket feeds, another covers football and rewards the users who are creating the best content. Showcase their work by curating it properly and improving the visuals of the site as well as downvote irrelevant or spam posts. There would be a lot of tantrums but it is healthier in the long run to have the rewards in the best hands for long term growth.

We have seen the damage it can do to a system where large amounts are in the wrong ones. If you could get rid of the self voting option even better.

  • Onboarding.

To increase the userbase you will need to go out and get more users. The good news is that there are millions of them out there. The bad news is that it is hard for a newbie to join a tribe. The leo tribe have made great strides lately with new and easier onboarding options. For me this would be a priority going forward as if you can grow in price and popularity you need to be able to scale onboarding to match and make it as simple as possible. People don’t like hurdles so they need to be taken down in advance.

Facebook, twitter, or google log in options. Maybe email sign up or lite accounts. The easier that you can make the process the better.

  • Marketing

This would need to be tied in to revenue as there is little point in putting the time and energy to try and market the site when it doesn’t create any revenue. Time is valuable and needs to be treated as such. If you expect users to go out and try to bring people back with them there needs to be a plan for it. That should be to earn from their attention and to hopefully retain it over time.

Create twitter and facebook accounts to increase your online presence and keep expanding your reach every day.

This all leads to more revenue from the ads and more development for the tribe. A positive growth cycle. The more you grow and develop, the easier it will be to attract more attention to the project and further increase its attractiveness.

  • Partnerships.

There are lots of other teams building projects on hive right now and lots of interesting ways that we could collaborate from the sports tribe. I would be looking at games like @rabona and @dcity.

Gaming platforms like Kryptogamers. It would be great to game using the sports token rather than hive which is more valuable and could attract a lot more traffic to their platform.

Businesses like hivepay.io which could be the start of a marketplace for sports related material or just to buy sports tokens directly from the site for people who don’t want to use exchanges.
External sports groups or content sites to bring more users in.

Sporting organisations that would be interested in working with the site to expand their visibility and online presence.

@poshbot for marketing purposes and about 20 more groups if you have the creativity to build long term and expand the offering.

Just some ideas off the top of my head.

  • Roadmap

All of this leads to one thing. A clear vision for the future and a plan to get there. This calls for a full brainstorm of the sports team and community to see where the project needs to go and what needs to be done to get there step by step.

The order that you do things in is very important as some stages will be of no use until the previous one has been accomplished. Start with the easiest one first and build from there.



Summary




I hope that nobody reads this and thinks that I am being negative towards the sportstalk community and creators. That is the least of my intentions. Instead it was done as a critical review of progress which does not always look the best as you have to think about the worst aspects of the project as well.

There has been some great work done by a lot of individuals to the site since its inception which is very impressive. These are just my personal thoughts on the project and a look at how I would try to progress it going forward to build a stronger and more sustainable business that can become something much better.

Feedback is highly encouraged to my review and who knows what might come out of it over time. Plans start with ideas and we have some great minds on both hive and sportstalk so why not put them to use.

Sort:  

This was a solid read and great content in the SPortsTalksSocial community. I've given you a follow with my SPORTS curation account so as to see and curate more insightful and quality contents.

Unfortunately looking at the trending page of sportstalk is quite depressing at the moment with the first ten posts being,

On this, it's a gradual process. The Hive end of the trending page has been cleansed and is quite awesome. More hands are needed as volunteers to help build the community. Cryptoandcoffee is doing a great job as well as other individual users.

There is much potentials that are lurked in SPORTS. Also, there is a bunch of great work underneath and I hope soon, a road map would be published. More interesting is the fact that private investors are keenly working on building games and other utility tools that would create more demand for SPORTS. I am anticipating their work to begin in the 2021 Q1.

Posted Using LeoFinance Beta

Thanks for the read.

I agree that it is a process but it will need direction to get there. incentive for people to use their votes wisely and help the site grow. Over time more manual voting and a wider spread of stake should make a huge difference but for now i think it needs a push in the right direction.

Moderation works well on the second layer and can help kick start the growth of the tribe by encouraging smaller users to engage.

I know that @dbuzz has a max payout on it's posts and it could be an idea for actifit posts as well. Set a limit at 5k sports or something to clean up the site a bit. There are always options to improve the platform.

More interesting is the fact that private investors are keenly working on building games and other utility tools that would create more demand for SPORTS. I am anticipating their work to begin in the 2021 Q1.

This is interesting and would be welcomed when they begin. More use case is always good and a way to branch out to more people.

Awesome thoughts here. Hoping that gradually, Sportstalksocial would begin to look at these technicalities around the community. growth is on the way!

Posted Using LeoFinance Beta

I'd love to see SPORTS added to UNIswap and other exchanges to get some liquidity going and then to get it to be used as a coin on DAPPS. Wagering dapps and things other sports betting games,

I think what could also be cool is signing up sports publications to synidcate their content via SPORTS so you get like journos and fan clubs just connecting their WP sites to sports and their content is also posted on the site for us to engage with that would be dope

Posted Using LeoFinance Beta

I really like the idea of inviting and connecting fanclubs and their content. As readers, we need quality contents. There are other sports based blockchain platforms that are not doing well as they lack quality content and serious users.

Wagering dapps and things other sports betting games,

I think this would be great use case for the token and you could create even more games and dapps to use it. With a high supply and all the benefits of being a hive token it would be great as an in game currency or betting token.

Also

I think what could also be cool is signing up sports publications to synidcate their content via SPORTS so you get like journos and fan clubs just connecting their WP sites to sports and their content is also posted on the site for us to engage with that would be dope

This is a great idea. I'm not sure what the easiest way to link their WP blogs directly to sports would be but i'm sure that the exxp.io plugin could be used with the right set up to tie it all together. The technology is there it should just be a matter of configuring it properly to post to sports.

It would also take a way to mass onboard users through the plugin or an email address probably but as leo has shown it can be done with the right vision.

You are spot on with this. i do believe sports is ready to move forward now after the first part was a massive learning curve. I agree self voting doesn't help and I think if you look at sports from Peakd it looks totally different. lately I have been hunting for comments and upvoting them and any post that is what I would see as low. This can be sorted and I don't believe it will take that long just a concerted effort by everyone in the community.

We can all see the great work that you do on the site to try and help it grow. Curation is very important and i guarantee as soon as the price gets high enough a lot of users will flood into the space to try and earn. That's why it is so important to have everything set up and ready when they arrive.

It was one of the fatal flaws of steem back in the last bull run. So many users joined to earn, created great work and then left after never getting seen or voted. There have been many learning curves but at least with the tribes we can do it better this time. That and a 2 week wait to join in the peak. It's time to plan and move forward with what can be a great project.

It just needs the vision and the team to do it. The community will follow the lead and lots of people will be willing to do their part if they believe in what is being built here.

I really like Sportstalk and I always try to curate good content. Yours is constructive criticism and I am sure we will have updates for 2021 in the coming weeks :)

Posted Using LeoFinance Beta

Yours is constructive criticism and I am sure we will have updates for 2021 in the coming weeks :)

Thanks for that. It looks like time to make some plans and that is why I am writing this constructive work. Not to cause trouble but to improve the system. It's tough to create anything from scratch and sportstalk is no different. With some more people and a vision it can be brought up a few more levels.

A well written analysis. I agree with all of your points. I wish there was a team that looks into this platform with a renewed interest. I cannot believe that sports contents do not have readers if marketed properly. A nice article.

Thank you. I think that there will be some people making plans in the near future so i am just giving my own thoughts for consideration. Things that i see as valuable for any business getting built.

I fully agree with your conclusion. The points you made are clinical and to the point. A team that will work towards this goal would find this info useful.

I like sports talk tribe and post their as well but I gotta say that team has done good job and I hope they'll continue because sports talk has lot potential in The tribe and community

That's what this is about really. Taking what has been build up to now and making a plan to keep building.We have seen what can be done with a dedicated team and some direction so lets make those plans now while the tribe is still ahead of the game.

Most importantly, I will like sports to be used as a mode of payment for betting app

Thank for you for awesome tip. I was out until 5:30 AM today, and am tired, so it's very motivating to see that people are out there who appreciate my mission. The show must go on and every nudge or gesture helps these days when we have every reason to stay safe inside.

As a baseball player who values sports at the top of the list, this is an interesting business plan here. I hope that your passion and vision gains some solid traction.

I would like to see some fantasy sports implementation for the token. :)

When I see team LEO execution, I feel sportstalk can do the same even better.

Sports community much more larger than Crypto investing community

A roadmap and dedicated team to implement that is a must. Otherwise, we will not see significant progress in spite of having great opportunities.

Start with the easiest one first and build from there.

I completely agree with that. I just read the latest post from @sportstalksocial about getting feedback to move SPORTS a linear curation curve. To sustain and increase the value of the token, we need more use cases of the token. I think many people will be more than happy if they see SPORTS in games like dCity, Rabona, FarmFarmer. And the good thing is, more games are coming. We can see multiplier effects when things get rolling.