The Business Of The Football Documentaries

You all ever about the "All or nothing" series series on Amazon prime? The football documentary that has clubs like Manchester City, Tottenham and Juventus too? I'll go ahead and assume you've heard it at least once in you life. Many of you football fans have watched it too. So those of you who you watched, what do you see? Inside footage of the club, coaches and players arguing in the dressing room, players chilling out in the gym, all on camera. These are places where you expect a player to be the most vulnerable in a club. But why are these also showed with cinematography on streaming services? Well that's the new revenue business.

To understand it, first of all we need to understand how a club makes money. A club makes money usually by three sources. Matchday revenue, broadcast revenue and sponsorship agreements. Now the catch is, the biggest income source for any widely renowned club will be the sponsors. Because everyone wants to ride the clubs reputation and reach out to more corners of the world and advertise their own company. And for that they pay the clubs big money. Next biggest source is broadcast revenue. This is mostly all the TV deals of broadcasting the games with a view to promote their broadcasting service. And lastly it's the matchday revenue which is ticket sales and corporate hospitality. Now not every club in the world has a worldwide audience. So they don't get lucrative sponsors either. So they mostly rely on the broadcast revenue. But that too isn't entirely split very fairly or equally.

The broadcast sponsorships are agreed between the league association and the broadcast company. So the club doesn't directly get their hands on the papers but has to lean on a third party. The clubs then look to cut the middle man. And also they want to generate more revenue for their club. Because without the money they can't possibly reach the big leagues. Enters social media. The clubs are engaged on the social medias more and more every year with the fans just to maximize interaction and in turn lure them towards the club. And also let's not forget about the earnings one would usually get from these social media platforms. But there was a huge untapped market in the streaming services.

In the past recent years the streaming services have grown substantially. Especially since they are expanding in the vast asian market. The clubs saw an opportunity. Of making documentaries about their club, letting people see what their clubs actually mean, can inspire a lot of people to interact with the club which is a revenue stream. And it has worked out. The series "Sunderland till I die" has made Sunderland a huge favor in the revenue business. And it helped them reach 1 million Instagram followers which is the highest for a non premier league team. Leeds United also used "Take us home" on Amazon prime to gain big sponsorship deals. Seeing the success of these more and more clubs are jumping on the documentary train. As I already mentioned, the "All or nothing" series has clubs like Tottenham, Manchester City and Juventus. There is also a documentary of Boca Juniors too. These documentaries help the club reach a bigger market of audience and showcase their club to convince them to interact with them. Tottenham actually designed a site linking their "All or nothing" series episodes to a club shop where people can buy club merchandise. And people buy them too. You are also bound to follow a club for at least a while after watching these documentaries. Who knows you might just become a fan. But regardless, it's business to the club. You can be sure to see more and more clubs making documentaries of their own as their is a big asian market to exploit.