Adidas releases a diversity inspired match ball for Euro 2020
With the 2020 UEFA Euro competition slated to kick off in Rome on 12 June 2020, and with the final at Wembley Stadium in London, 12 European cities have been named as host cities.
These 12 cities are: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg.
To make the fever and excitement of the competition more catchy, Adidas has revealed the official match ball for UEFA EURO 2020 called 'Uniforia ball,' named after both the unity and the euphoria that top-level national-team competition can bring.
2020 will make it 60 years of the UEFA Euro competition and the Uniforia ball is designed to celebrate the inclusiveness that next year's tournament will inspire throughout the continent.
Football is indeed a unifying sport that brings about unity and inclusion and seeing this design being put out on the match ball is really inspiring.
According to reports, the ball design was done with inclusion in mind starting way back from 2018.
Now, we can see what work and time was put into making it a reality.
A word from Anika Marie Kennaugh, product designer at adidas:
"When designing an official match ball, we always look to reflect culture; what is the spirit of the street that we can proudly showcase in the stadium."
"What we saw in our cities – all our key cities – is the need to come together and unite for change. As one of the major sporting events in the world, UEFA EURO 2020 is a great opportunity to proudly showcase the power of unity and to celebrate sport as a connector of people, ideas and creativity."- Source
Football unites all of us no matter what role we play; it goes from the players to the fans.
It is a sport that is for everyone, regardless of who they are, where they come from or what team they play for or cheer and these unique qualities makes it a dream game.